Before anything, a PR firm needs to be an expert in content writing. Be it writing Press Releases , making pitches or sending in written communication to clients, all need to be done in perfect prose. To a very large extent, your writing reflects you. But professional writing is much different than casual writing. One needs to know entire facts about the field on which the text is being written. Then the facts need to be chronologically presented. The prose should be such that it is understandable for the target audience and covers all the aspect. Content writing is much used for websites and SambandPR has provided these services to as wide a field as medicine to legal entities. SambandshPR also undertakes writing exclusively for web portals.