Education in India from time immemorial has been placed at highest pedestal so much so that it was equated with God-Sarawati. Come to modern times, the education is considered single most important factor for career advancement. With this as scenario SambandhPR offers customised solutions to Universities, Independent Colleges, Management Institutes, Professional training institutes, Online education service providers which helps them reach the target audience-the students, their parents, teachers, career counselors and other stake holders. Education sector is characterised by presence of multiple regulatory bodies as it remains a primary focus for Centre as well as state governments. This makes it susceptible to public scrutiny at all times.Perception and reputation matters most in this sector. At SambandhPR we strategise and implement PR plans which can lead to perceptible improvement in the perception in a limited time frame. These plans include use of both traditional and social media tools.